Chief Marketing Officer CMO




August 16, 2021

Chief Marketing Officer CMO



Tasman Broekman-Dattner


0404 025 915

Read to the bottom for some critical resume tips pertinent to this role. 


Our client and friend is a critical service provider with a presence right across Australia. With some tremendous financial backing, this organisation has sustained an impressive acquisition strategy to become a premium brand in its space in just a few short years.

They now require a Chief MarketingOfficer to further accelerate the company’s already impressive momentum.Reporting to the CEO, this role is core in the executive team, and plays a part in shaping the organisation beyond the standard remit of marketing. That being said, the team is small, so it is important to have a good understanding of what successful execution looks like, and a clear commercial rationale for all strategies and initiatives.   

This organisation holds digital activity in all its facets, as core to business success. The role therefore has major support from the CEO who will rapidly and fully fund the testing and execution of well-informed campaigns.

Headquartered in Sydney, the office of25 staff enjoys a special team spirt that comes from holding each other’s specialist expertise in the highest regard. They love working together, playing together, and regularly celebrate each other’s successes.

In this role, you can expect to: 

  • Lead the digital,  marketing and contact centre teams
  • Utilise  data through a well-funded A/B test, learn and evolve approach to campaign planning, strategy and execution
  • Provide regular insights back to the executive team
  • Pursue acquisition targets through site enhancements and performance marketing funnel optimisation
  • Use data to drive informed decisions on enhancements to marketing strategy, planning and media mix
  • Reinvent and continually improve customer journeys and ROI from all customer touchpoint channels: SEM, Social, Display, Re marketing,  Affiliate, Email, SMS and Call Agent Engagement
  • Oversee the Contact Centre to improve customer experience and conversion
  •  Drive for greater ROI from every digital channel interaction by applying a data-led test, learn and evolve approach


To be suitable for this role, you will have a few or more of the following:

  • Degree in Marketing or relevant Commerce discipline
  • 8+ years’ experience in Marketing
  • Thought  leadership in digital evolution of marketing
  • Exceptional team building and mentoring skills
  • Experience managing automation strategies and reporting in a CRM
  • Awesome execution/project management skills
  • Problem-solving skills, personal initiative and analytical skills
  • Ability to work as a team leader and nurture good quality relationships    

Want to know more? Click Apply Now. Or feel free to shoot a LinkedIn connection to Tasman @ Kacha and follow Kacha Recruitment on LinkedIn for more awesome roles like this.


Your Resume as a Digital Marketing professional (of any seniority) 


To be considered for this role, your resume needs to demonstrate a clear commercial orientation. To make your resume stand out as a Digital Marketer of any seniority, for every five dot points you have under a particular role,THREE should have a corresponding metric.  


The theory behind this is that in a Digital Marketing role of any seniority, although your actions are essential, it is the impact of those actions and the value they deliver that is what counts. Most actions can be quantitatively measured. The absence of measures can leave the reader of your resume feeling a lack of impact or a lack of measurement/awareness of impact.


Descriptors like increased/decreased/improved should be followed by the metric they are referring to. "Reduced cost per acquisition", becomes infinitely more powerful when a % follows it, and even MORE powerful when it is linked to the bottom-line impact on an organisation ($).


Curiously, only around 1 in 10 resumes have a strong, metric-driven commercial orientation.

I've never had to write a blurb like this before, but unfortunately,I've had to pass by many resumes that refer to lots of good activity because of a lack of commerciality. The volume of applications means we need to prioritise only those that can demonstrate measurable, commercial impact.


Any changes you make to your CV as a response to this message will do you a world of good in all future job searching and be worth your time and effort even if you never hear from us!


Thanks for reading.


Kacha team.